The first of two SEMA cars from Hyundai that will be featured at the 2014 Portland International Auto Show is the Hyundai C3 Roll Top Concept. This unique 3 door hatchback is based off the Hyundai Veloster and features a dual-function convertible roof that opens forwards and backwards.

Smart design meets urban style as Hyundai unveiled its Veloster C3 Roll Top concept during a press conference at the Los Angeles Auto Show today. Expanding on the qualities that have made the Veloster a sales success, the C3 (which stands for Convertible 3-door) combines open-air freedom with the style of a coupe and the functionality of a tailgate. The Veloster’s efficient coupe design with hidden passenger-side third door introduces an innovative dual-function roll top and tailgate, adding unique utility to a convertible.

To introduce the added functionality of this roll top design, Hyundai has included a bike carrier built into the car as well:

In most urban areas one can’t turn a corner without running into a group of riders zipping along the road or practicing tricks in a park. These colorful bikes are minimalistic with only a single speed and no brakes. They are also completely customizable to fit any ones style. From hand built wheels to color coordinated saddles and handlebars, half the bike is built by the customer and the other half by the manufacturer.

The C3 offers the same experience with a simple, yet highly efficient and stylish design. All of the exterior modifications are low cost. Change the mirror caps and color of the rear wheels against the neutral white body and the C3 can take on an all new look. A driver can change the look quickly and easily. The relationship between car and driver completely changes when the modifications are done by the individual.

The color palette chosen for the Veloster C3 Roll Top concept was influenced by the emerging fixed gear bicycle culture. The design team felt the C3 needed an urban color combination. During the process color combinations on a dozen fixie bikes were looked at before deciding on the red, white, black and teal scheme.

If you’re into the fusion of bike and automotive culture be sure to stop by the Hyundai booth to take a look at this unique concept vehicle at the 2014 Portland International Auto Show.