Ride And Drive
Scion will have a multi-dimensional Ride and Drive with a street course for the new FRS and other models and for the i/Q it’s a closed course to showcase the i/Q’s versatility with an agility course on parallel parking, turning radius and size comparison. Each component will be taking place in the Plaza across from the Convention Center.
Toyota Ride and Drive will take place at the Holladay Street show entrance. The event will have a full line up of models including the new Prius and the newly redesigned Camry, which features an all new look for Toyota in the luxury and style market.
Subaru’s event will be activated at their main exhibit on the main floor. It will consist of a full line up of Subaru models including the new redesigned 2014 Subaru Outback. Attendees can test drive all these vehicles easily by being positioned just outside a private exit/entrance from the Subaru exhibit on 1st street.
Chevrolet, Buick and GMC will be combining forces this year to conduct a General Motors multi brand Ride and Drive event for the sixth year. The event will include the Chevrolet Volt a plug in Hybrid and the new Duramax Diesel pickups plus the new Buick.
KIA is adding a new twist to their Ride and Drive event with a new green screen activity at their location by the Holladay street show entrance. Additionally KIA will highlight the full model lineup including the new Cadenza, newly updated Optima, and new Quoris.